The MILOTKA Intensive Face Beauty Balm box, produced by SEVDEX, became the winner in the “Perfume and Cosmetics” packaging category at the prestigious Formes de Luxe 2024 exhibition in Monte Carlo. Among the nominees were brands such as Yves Saint Laurent Beaute, MAC Cosmetics and Maison Margiela.
Formes de Luxe awards is a competition held in conjunction with Luxe Pack Monaco and has established itself as the highest institution for innovations in luxury packaging. The traditional 13-member jury includes specialists and directors in the Packaging and New Product Development department from giants such as Chanel, LVMH, Martell Mumm Perrier-Jouet, Champagne Telmont, Make Up Forever, Interparfums, Puig and others.
“ We were impressed by this box, which houses a jar of cream on a high base, allowing easy access. The choice of color reflects the main ingredient of the formula – sea buckthorn, while the cutout depicts the brand logo ,” shared July Ntibila from Pierre Herme, a representative of the jury. And professionals will recognize more than one production challenge in this minimalist and elegant box, made entirely of recyclable materials, in sync with the natural character of the cream. All the brand messages are conveyed in a sophisticated and innovative way.
And voila… MILOTKA, as the French say, a natural lavender and geranium scent, dressed in a unique packaging that opens like a luxury perfume.
MILOTKA is a Bulgarian brand of facial cosmetics, inspired by a family history passed down from generation to generation. With the help of experts with international experience, the original recipe has been modernized while preserving the traditional unique ingredients, making the products equivalent to world-renowned brands.
MILOTKA Intensive Face Beauty Balm is a boutique thick face cream, created especially for those who seek the best for their skin. The balanced formula of natural essential oils and natural antioxidants regenerates collagen naturally, deeply hydrates, protects and soothes even the most sensitive skin. The naturalness of the product is complemented by the glass jar and oak cap.
SEVDEX has established itself as a correct and reliable manufacturer of individual luxury packaging. Their main advantages are the innovativeness of the product, the non-standard thinking towards the client's task to achieve a new, distinctive product on the market, the guaranteed quality of the product and service. The company is headed by a long-time figure from the printing industry in Bulgaria, who is at the heart of every new development - Dragan Alipiev. " This international award, from the highest institution in the luxury packaging segment, is an exceptional recognition for us. Based on the experience with our international clients in the cosmetics, alcohol and electronics industries, we pay special attention to Bulgarian manufacturers from these industries who produce their own brands or "Private Label". Our goal is to jointly create a Bulgarian product for customers from all over the world. This motivates us to work even harder, applying international standards. ", shares the Commercial Director of SEVDEX. " The common pursuit of perfection and mutual trust with Mila Zhivkova - founder of MILOTKA, brought the project to this successful end and the international distinction ".
